Tuesday 27 January 2015

Best Prestashop Theme Generator


Prestashop is the love of many eCommerce developers. In fact shop owners do prefer Prestashop as their eCommerce solution since this eCommerce solution is easy to be handled by the owner itself. This admin panel or dashboard of Prestashop is Bootstrap powered, therefore, looks cool and easy to operate. Prestashop offers default themes to users for setting up shop. Default themes are same for all users over the globe. So, will you go with any of the default themes or would prefer a tailored made theme for your shop?

Many of the shop owners would adopt custom made theme for their shop. For them, I may tell a nice tool for designing Prestashop themes.
It’s the TemplateToaster

TemplateToaster is a theme design tool used by the professionals, but it is so very easy to be used by the individuals as well. It generates source code for the theme that the user design using the options shown on its interface. You will have to download this tool on your personal system in order to make you the Prestashop themes.

Gives the Bootstrap controls

Like the Prestashop, TemplateToaster bears the Bootstrap features. At first glance, its interface resembles the MS-Office applications’ interface, but soon you will realize as to how advanced this software is. In the online shopping websites, labels and badges are considered important for showing the offers or discounts or new arrivals, this tool has aforesaid options and indeed has many more.

Not the basic but sophisticated themes can be designed

The sophisticated, beautifully tailored themes can be made by you since the tool has got huge options. You can keep the slide show of custom images and connect the website with social platforms as well. The utmost beneficial thing is that it generates mobile-ready themes. And the browser compatibility is also not an issue with TemplateToaster.

In short, TemplateToaster is a nice Prestashop theme generator and is economical to buy. You may know everything about this tool on its official website. I suggest you to have its trial before making the purchase, and leave your opinion below about this post.

Thursday 22 January 2015

Find The USP of Your Shop To Be Ahead From Your Competitors



In case of a brick and mortar shop, you may feel comfortable that people nearby would prefer your shop due do lesser distance. But, this is no more the case, in recent times, people prefer to have delivered things to them directly without going to the physical marketplaces. If you are still not present on the web, you are losing many customers every day.

You must have heard many a times that it’s utmost to have your web address even if you have a physical address. You can do the business even when you don’t have the physical shop. So, in either way, having a web address is more becoming a need rather than the matter of choice.

But, do you think that having a web presence is enough? No, it’s not enough. When you enter the web world, you should be ready for the fierce competition. Doing an online business is not like a cake walk. On the World Wide Web, several competitors are already present, and you have to survive the competition. I am going to give a tip as to how can attract more customers to you.

Make Your Shop Looking Interactive

The aesthetics of a shop add the value to the unique point of it. Your shop should look such attractive that even a non-willing customer would browse the website.  If you don’t have the big budget for hiring the service of a web development company then you may use a lesser costly DIY tool like TemplateToaster. Don’t doubt on your designing capability, everyone keeps the aesthetic sense, hence you can of course design an attractive look for your shop.

What is the USP (Unique Selling Point) of your shop?

Is your shop is just like how your competitors’? If you also would be delivering the same what they do, then why would people like to come to your shop? They will get the same things from any other shop. That’s why, I asked you as to USP of your shop.
The USP tells the extra feature of your shop that someone else does not have. If you know your USP, then do highlight that on your website so that people would know why they should buy products from you. If you don’t know the USP yet, then you may do the following tasks to find out.

Do the Survey on Customers

The best way to find out what extra you should do for better marketing of your shop is to do the survey on customers. You may consider their interests, purchasing habits, what additional services they want, etc.

Take Customers’ Feedback

Taking customers’ feedback is also a survey. It has two benefits, customers would think that you care for your customers, and the second benefit is you would know the point that could be your shop’s unique feature.

Scroll Down The Similar Websites

One more thing, you should visit the other shops too. I am asking you to do so for knowing their USPs. Your USP must be different from theirs. You should try to give the similar ( to their USP) services to your customers so all your efforts wouldn’t get vain.

Conclusion

Find your business’ USP. A distinguished look and a distinguish service can make the difference between a purchase or a bounce. Being a business owner, you need to deploy unique strategies to survive the competition.





Monday 19 January 2015

11 Things You Should Do For Your Online Shop


The start must be perfect to reach the target. Starting an online business is not a child play. It’s a crucial job for a new business person. You have to be careful with everything from the look and feel of your website through the quality of the products you would be selling. In recent times, shoppers prefer to buy the things online, you can convert a visitor to a customer doing these things. Though, I am not a business adviser, being an online seller, I can share my learning with you.

1.    Visit the other shops

The first thing you should do is to visit through the other online shops. You will get the insight of their functioning and their designing. You will get the ideas for your shop from doing this activity. You would get the insight about the product pricing, discount strategy, shops’ designs, categories of products, what do they lack and what do they have extra, and such details.

2.    Design an appealing look for your store

The design of your store matters a lot to attract the visitors. Get the attractive theme for your shop. Do the designing of your store yourself, you would need a software for this, so use the TemplateToaster. I am sure, you must have enough knowledge to use a CMS like WordPress. WordPress is a very easy platform to be used by anyone. The Woo Commerce plug-in would also be required by you.

3.    Make your shop ready for the tablets and mobiles

It’s very important to make your website ready for the portable gadgets, because in recent times, customers more use the smartphone and tablets for accessing the web. People prefer to browse the internet through their tablets and mobiles. Hence, make the responsive theme for your website. Don’t worry, you wouldn’t have to do anything extra for this, the software I have suggested you earlier is the responsive one. Thus, it would get you “every-device” ready design.
 
4.    Deliver the best quality

Now, I would come to the quality of products. Never compromise on quality for the extra benefit, because, doing so would ultimately draw your business to the zero level. If you offer the best quality product, you wouldn’t have to do sheer marketing of you. As the customers would do mouth publicity of the fine quality of your products.
 
5.    Join your friends with your business

Every business takes off from the owners’ friends & relatives. They become your first customers and help you to spread the information about your business to the other people. You should not left anyone from joining with your shop, if you have left anyone, do send your invitation to connect with your shop along with a product as a gift.

6.    Give the people discount on your products initially

Owing to the fierce online competition, you can’t keep off the discounts for your products. The consumers go different shops, compare the prices, and then make the final purchase from where they get a product at a lesser price. Therefore, giving products on discount becomes important.

7.    Offer them customized products

The concept of selling customized products works greatly. If you get the customers customized products, they would definitely love to buy things from you. Even, they would happily get paid, if you deliver them their personalized items.

8.    Offer Free Home Delivery

People make online purchasing because they get products delivered to their homes. They pay extra charges for this also. If possible, then you may offer your customers free delivery to home. It would be best if you could bind the fast delivery time with your products. I know that on every purchase, offering free home delivery may not be possible, so you can put the service for a limited area.

9.    Ask Feedback from your customers

Give your customers a feeling of being important to you by asking their feedback and considering their suggestions. Get a feedback message from them. The best way to get the feedback is having a business page on social platforms. Having the presence on social platforms has advantages from all sides, including marketing, showcasing the new products, offers and events.

10.    Keep a “special day” of the shop

You may keep a special day or special date on which you may organize a recreational event for the people. For instance, 10th day of the month discount sale, third Saturday sale, or such special day sales may be kept by you for publicizing your shop.

11.     Put a “blog” on your website

Put a blog section on your website. You should put the informational blogs pertaining to your business. For example, if you sale the bakery products, you may put the blogs regarding the right eating habits, or nutritious bakery products, energy giving foods, etc. Or, if you own a fashion store, then you may put the blogs regarding the trendy accessories, or tips for looking stylish, etc. In short words, put the blogs that belong to the niche of your shop.